We were granted a certain amount of freedom to write our own briefs for our final major project. I created a company called STUDIOUS and gave it a strong brand identity as well as designing a website for the company. STUDIOUS is a company that creates customized and highly relevant student guides for schools aimed at new students starting their studies at that school.
As the second part of this final major project, I designed a student guide for our school Marbella Design Academy and also an app version of that student guide.
Promotional videos for STUDIOUS were created, and print advertisements were also designed.
Above is the logo design process, the journey to land on my final logo was a long one. I had to return back to the drawing board many times and ended up creating the abstract and minimalistic logo below.
Creating a brand manual was one of the final outcomes for this project and below I show you some examples of the contents of my brand manual for the company STUDIOUS that focuses on creating student guides for universities and students.
I designed a website on Adobe XD for STUDIOUS, outlining the services and packages they offer as well as introducing the company, who they are and what they do. The brand colours and typography were used consistently in the design process of the website. The entire website can be seen by clicking on this link:
The next part of the project was to design a student guide for Marbella Design Academy, making most of my editorial design skills and to showcase what kind of product STUDIOUS is able to offer their clients. Below are some example pages of the student guide.
The front cover of Marbella Design Academy's student guide can be seen below.
What the student guide's inner pages would look like if printed out.
The digital student guide magazine shown on a monitor screen and the student guide mobile app using the brand identity of Marbella Design Academy in its design (purple and white brand colours and Century Gothic typeface).
The mobile app student guide app icon and iphone mockup of home screen as part of the final outcomes for this project can be seen below.
I also created two videos, one for introducing STUDIOUS as a company and an animation to promote STUDIOUS on social media platforms.
Below is the print advertisement for STUDIOUS to be advertised in relevant magazines.
And lastly, connected to the print advertisement is my animation for promoting the company on social media.